New media pushing the boundaries. Again.
This just landed in my inbox this morning and I have to say that it's rather impressed me. The basic idea is probably not new, but its new to me so forgive me if this is old hat.
on saturday lastminute.com will air three consecutive 60 adverts on three different UK TV channels (itv1, Channel 4 and five) with a load of thumbs in each. The game is to guess how many thumbs you think you have seen, bit like the old 'guess how many sweets are in the jar' game from the olden days.
This raises some interesting points, mainly about the interesting situation where by a new media company is invading more traditional media (is TV new media?) and doing something a bit more interesting with it.
Admittedly there's nothing new here, but i'm fairly sure this particular combination of 'things' is new. And for some reason it feels more authentic than other similar campaigns, it 'feels' like a lastminute.com idea rather than an advertising company's idea that they foisted onto a client. I hope it is anyway.
And here's to everyone recording in high def on their hdd recorders and stepping through each frame and counting every single thumb.
please log in to add a comment
