dynamo london

Here's an interesting case study on email marketing, something that i'm sure many dynamo users will have worked on their time. Dell have employed the method of testing developed by Genichi Taguchi, which is almost too complicated for me to get into here, basically it is the approach of prototyping before building in order to rapidly ascertain the real world function of a design.

Not exactly news to the design community, this is pretty much our M.O. but the examples of the Dell emails show the power of a simpler design with a clearer message.

It all feels a bit obvious to me: clearer message and design = better user engagement. But never the less just seeing the before and afters and the stats about click throughs is interesting.

http://www.taguchinow.com/successstoriesdell.html

If you want to read more about Taguchi Method have a look at the Wikipedia ( http://en.wikipedia.org/wiki/Taguchi_methods ) although i should warn you that it's pretty heavy stuff.

Just click the link above and have a look at the nice pictures.