Surrealism in advertising
For a very long time the world of graphic design (as an all encompassing term) has referenced the art world, using it as a rich source of material to draw influence from. Perhaps the most interesting cross over has been advertising's love of Surrealism.
This is a particularly splendid example:
The lineage runs right up to the modern day with the Cadbury's Gorrilla and racing airport vehicles:
Recently I got to wondering if there's any room in the world of websites for some surrealism. I can't think of any off the top of my head, I was reminded of this by the recent post http://www.dynamolondon.org/projects/182 which is almost surreal but falls short into the category of 'lazy metaphor stolen from cinema' which is infinitely less desirable.
So could you have a surreal website? Or do the rules of interface design take precedence? I'm sure there are quite a lot of websites (like the Nokia one mentioned above) which do surrealism as part of a virtual environment, an immersive experience with a story to follow, but could you take the weirdness of Surrealism into a more mainstream website?
Here's perhaps the greatest example of a surreal advert, Seriously what the hell is going on here?
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posted by Malcolm Garrett
on 08 October 2008
ce n'est pas un broadband pipe
There's an age old adage that says every graphic designer has at least one homage to René Magritte in his/her portfolio. Maybe the same just isn't true for web designers?