Regent Street Christmas lights

Wieden & Kennedy London, United Visual Artists

Nokia

posted by Matt Cooper
on 30 November 2007

this project has been
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Picture_29-medium

Team

W&K London, United Visual Artists, P2 Group, Piggott’s, The Crown Estate, Regent Street Association


Tags

city, colour, installation, interactive, london

I'm sure with the way the world is going there wont be enough electricity to power christmas lights in a few years time. So make the most of these while they last.

Upwardly mobile W&K team up with über cool United Visual Artists to do an interactive take on the christmas light show. Or perhaps this is better described as 'reactive'. The appearance of the lights is controlled by pedestrain flow, weather and other external influences.

How very 'now'. In fact the only thing which is more 'now' than this, is the Spitalfields christmas light. One single low energy saving bulb, which was switched on yesterday.


http://www.wklondon.com/

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what's been said

posted by Malcolm Garrett
on 04 December 2007

bright

Good to see some new thinking being applied, both to the lights themselves and the official turn on. Regent Street usually hosts some of the better lights in London and this year appears to be following tradition. I suppose it's no surprise to note that they're sponsored by Nokia whose flagship store opens in January.

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