dynamo london

If newspapers are having a hard time, then magazines - more expensive to fill, print and distribute - must be really suffering. The need for innovation, new income streams and a focus on delivering value is urgent.

With the communication and interaction style of Web 2.0 offering a standard that readers are now firmly engaged with, current thinking seems to be less focused solely on achieving higher print circulation for traditional magazines. More, how readers hungry for content and connection opportunities can be attracted by brands meeting their needs via new and print/digital-collaborative business models.

Are readers still attached to the beauty of ‘the object’ when it comes to magazines? What makes an online magazine a 'magazine' rather than a collection of pages of content? Are blogs the magazines of the future? What’s the situation with B2B titles versus consumer? These questions and a whole lot more will be addressed by our panel of industry experts.

On the panel are:

Andrew Davies, co-founder of idiomag
Mike Soutar, founder of ShortList
Louise White, group marketing director, Incisive Media

More to follow…

Location: TBA

Price: £25

For more details and to book visit the NMK website: www.nmk.co.uk/event/2009/1/27/what-happens-to-magazines