dynamo london

Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?

Radio has lost just around 15 per cent of its 'listening time' over the last ten years in the 15-25 age group - but it's increased its reach over the same period.

Compare that to the disaster stories at newspapers and broadcast TV stations, and radio looks a pretty strong medium. Think about what didn't exist just five years ago: no Facebook, no YouTube, no Twitter, no Last.fm. With all that appearing, and the big problems at newspaper and TV stations, isn't it surprising that radio remains so strong?

This panel discussion covers the changing platforms that radio is enjoyed on, and the implications for the advertising and interactive industries.

Chair: Steve Bowbrick, internetmeister with a special interest in radio.

On the panel are:

James Cridland, New Platforms for Radio at the BBC

Matt Deegan, consultant at folder media and also here.

Nick Piggott, Head of Creative Technology at Global Radio (the UK's largest Commercial Radio Broadcaster).

Daniel Nathan, chairman Festival Productions Ltd

Venue: The Lukin, 4 Conway Street, London W1T 6BB

Tickets are £25. Visit the NMK website for more details:
www.nmk.co.uk/event/2008/11/24/what-happens-to-radio